Zero to Three Annual Conference branding and signage

Role: Art director/designer, Zero to Three

Programs: Illustrator

Zero to Three’s Annual Conference 2018 far exceeded registration estimates for the hotel space, so the conference committee decided to create satellite viewing locations for overflow. The committee was concerned that the hotel’s two separate towers were going to be difficult for attendees to navigate between sessions.

We decided to lean into the theme—“Explore New Territory”—and create a map of the hotel with different trails and animal markers to differentiate locations. I created the logo, branding, and application of visual elements across conference communications, signage, digital graphics, collateral, and print materials.

The overall feedback of the conference experience from attendees and staff alike was overwhelmingly positive.